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Scoops O’ Joy is a Luxembourg-based gelato brand with a mission: make people smile, one scoop at a time. Their vision was to stand out in a crowded market by breaking away from generic dessert visuals, while staying playful, premium, and unforgettable.
They approached us to design a brand identity that could balance childlike wonder with grown-up taste — appealing to both families and foodies looking for a “happy place” in every cup.
– Brand Identity System
– Flavour Iconography & Illustration
– Packaging & POS Design
– Social Templates & Content Starter
– In-store Visual Experience
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Scoops O’ Joy is more than ice cream — it’s a mood, a treat, and a break from the routine. We built the identity around pastel color stories, soft serifs, and a series of playful, abstract flavor icons (from pistachio to berry yogurt) that celebrate each variant as a character of its own.
The visual system was designed to feel joyful but premium, combining the approachability of a neighborhood gelato shop with a brand language that can travel across delivery apps, in-store menus, and seasonal campaigns.
– Colorful Emotion
Pastel shades balanced with bold accents to create a feel-good, Instagrammable look.
– Flavor Icons
Custom symbols for every gelato flavor, making the menu playful, recognizable, and collectable.
– Warm Typography
A soft serif logotype paired with clean, contemporary typography for a sense of playful sophistication.
– Moments of Joy
Small illustrations and pattern details woven through packaging to surprise and delight.
– Packaging
From pastel gelato tubs to custom flavor icons, every pack was designed to become a shareable, memorable brand moment — bright, joyful, and shelf-worthy.
– In-store experience
Menu boards, counter signage, and point-of-sale displays carried the playful iconography and color palette, ensuring a cohesive, immersive gelato experience.
– Social templates
Created Instagram-first content kits with flexible grids, patterns, and typography for seasonal flavors, limited editions, and everyday scoops.
“Scoop happiness. Share the joy.” That’s what Scoops O’ Joy stands for. The design system we built made their brand feel exactly like their product tastes — fresh, vibrant, and crafted to lift moods.
“Purusartha Works didn’t just give us a brand — they gave us a reason for people to smile,” their founder told us. And that’s the kind of sweet result we’ll never stop chasing.
If you’re a founder, a marketer, or a maker — and you care about clarity, consistency, and craft — we’ll probably get along just fine.
We don’t chase clients. We build belief.
Every project is a partnership.
Every win is shared.
And every decision we make — is driven by purpose, not pressure.
That’s why most clients stay.
But Nonetheless, it was pleasure to have you here. Thank you so much for your time.Â
Listen to our favourite song below. Have a nice day!
Building brands with purpose and performance.
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