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About us

A Boutique Studio. A Strategic Partner. A Creative Ally.

We’re not just in the business of marketing — we’re in the business of meaning. At Purusartha Works, we believe every brand has a deeper reason to exist. That’s what we help you uncover, express, and elevate.

Rooted in Chandigarh, working globally, we craft high-impact branding, design, and marketing solutions for businesses that want more than just clicks — they want connection.

ORIGIN

Our philosophy

“Purusartha” is a Sanskrit word meaning the four aims of a meaningful life. We’ve borrowed its essence to guide our studio — balance between creativity, clarity, growth, and integrity.

Everything we create serves a deeper balance between

  • Creativity and clarity

  • Boldness and truth

  • Art and intention

  • Growth and integrity

We don’t believe in noise. We believe in narratives that move people and systems that scale.

HERE IS

Why brands choose us?

We’re small by design — and big on delivery.
That means

✔️ You talk to the thinkers, not account managers
✔️ You get obsessive attention to detail
✔️ You get honest feedback, fast turnarounds, and original thinking

We don’t pitch ideas we wouldn’t invest in ourselves.
We don’t outsource the heart of the work.
We don’t settle — and neither should you.

CLIENTS

Who we work with?

We partner with

  • Emerging D2C brands

  • Design-forward founders

  • Global businesses wanting local nuance

  • Institutions and causes that inspire belief

From Miami cafés to Japanese studios, from ice cream brands in Luxembourg to schools in India — our work speaks across industries and continents.

If you’re building something worth remembering — and you want a team that thinks with you, builds for you, and roots for you — we should talk.

CORE TEAM

We’re a tight-knit team of strategists, designers, writers, and growth hackers — united by one mission — to make exceptional brands feel effortless.

MEET

Ex-Google. Current Visionary. Always in Control.

Sunny runs the show and reads between the lines — of briefs and books. With over a decade in the game, he’s the brains behind our big wins. Builds brands with clarity and instinct. Gets what clients mean — even when they don’t say it out loud.

Fav Movie – Fight Club | Off the clock  – You’ll find him reading, out-thinking trends and working on his podcast.

MEET

The Backbone. The Balance. The Boss of People.

Anita ensures our house runs like a dream. From hiring the right talent to building a culture that feels like home, she’s our compass. Keeps us sane with her structure and ideas to run a valuable ship.

Fav Movie – Unknown (Mystery = On-brand) | Off the clock – You’ll find her cooking, cleaning, shopping, and bingeing vintage YouTube like it’s a fine wine.

MEET

CEO of Getting Things Done.

From pitches to posts, timelines to team hugs — Ritu runs it all. She’s the pulse of the place. Speed-learner. Idea-queen. Human Swiss Army Knife. If it needs doing, Ritu already did it.

Fav Movie – The Marvel Series | Off the clock – You’ll find her playing badminton, in cafes or artistic pursuits, catching up with her multiverse of friends.

MEET

Designs Everything. Demands Clarity. Delivers Fire.

Whether it’s 2D, 3D, motion, still, static, cosmic — Amar’s design depth knows no bounds. He just needs a direction. Then boom — he’ll build worlds.

Fav Movie – The Green Mile | Off the clock  – You’ll find him Playing piano, spiking volleyballs, and collecting travel stamps.

MEET

Design Executor. Reel Maker. Silent Backbone.

Sandeep’s the guy behind the grids, reels, and scroll-stoppers. He’s young, hungry, and surprisingly calm under deadline pressure. Either learning something new or power napping like a pro.

Fav Movie – The Notebook (yes, really) | Off the clock  – You’ll find him at the gym, playing cricket, and decoding designs.

MEET

Quiet Genius. Loud Work. Design with Depth.

Rashmi doesn’t just animate — she activates. Every idea she touches comes alive with rhythm, clarity, and charm. From motion graphics to packaging design, her work always lands with intention. Quiet on calls, fierce on the canvas — she’s our secret creative weapon.

Fav Movie – Moana | Off the clock  – You’ll find her painting strokes, crafting ideas, and chasing birdies on the badminton court.

AND

We collaborate with some of the finest production studios for ad films, photoshoots, and video content — so your creative vision is executed with cinematic precision. We’re your creative command center, not your one-size-fits-all shop.

TALK TO US

We are excited, tell us about your project





    PARTNERSHIPS

    Still wondering
    if we’re right for you?

    If you’re a founder, a marketer, or a maker — and you care about clarity, consistency, and craft — we’ll probably get along just fine.

    We don’t chase clients. We build belief.
    Every project is a partnership.
    Every win is shared.
    And every decision we make — is driven by purpose, not pressure.
    That’s why most clients stay.

    But Nonetheless, it was pleasure to have you here. Thank you so much for your time. 

    Listen to our favourite song below. Have a nice day!