Schles Brewing Co Case Study – Marketing agency in Chandigarh, serving clients across New York, San Francisco, Miami, Chicago, Amsterdam and Munich

CASE STUDY

Schles Brewing Co.

Brand Identity & Packaging for a Craft XPA

THE STORY

Brand Origin

Schles Brewing Co. is a proudly Australian craft brewery born in the lush landscapes of Margaret River. Their new flagship product — Schles XPA — was designed to break conventions, celebrating cheeky, rebellious flavor with a fresh, citrusy attitude. The brand needed to stand out on crowded shelves and reflect a sense of fun, wit, and independent spirit.

HERE'S

What we did

– Brand Identity & Visual Language

– Packaging & Label Design

– Flavor Iconography System

– Tone of Voice & Product Naming

– Digital & Social Assets

IDEA

The visual narrative

To match the vibrant character of the XPA, we crafted an identity that is bold and unfiltered — much like the beer itself. The design features an irreverent monkey mascot wearing a pilot’s helmet, symbolizing fearless exploration. Oversized typography, sun-washed gold tones, and a playful citrus motif brought a lighthearted, memorable vibe to the product.

THE

Identity pillars

– Fearless Personality

An illustration-led approach showcasing the cheeky monkey hero, injecting humor and approachability.

– Typography Punch

Custom XPA letterforms with a modern yet rugged feel, helping the beer stand proud on any shelf.

– Tactile Appeal

Matte finishes, crisp type, and metallic gold tops deliver a premium, touchable experience.

– Fresh Flavor Storytelling

Visual cues (citrus wheels, aroma charts) that help drinkers connect with tasting notes and beer knowledge.

WHAT ELSE?

Branded touchpoints

– Packaging

Every detail, from the monkey badge to the bold “XPA” lettering, was created to spark curiosity and build shelf presence.

– Digital Launch

Teaser videos, social animations, and flavor stories rolled out across Schles Brewing Co.’s digital ecosystem.

– Merch & Collectibles

Limited-edition coasters, caps, and glassware extended the brand’s rebel spirit beyond the can.

HOW DOES IT FEEL

The brand essence

“Citrus, Clean, Fresh — and Fearless.” Schles XPA’s new look is more than just a label. It’s a statement. From the vibrant monkey to the bold typography, every element was designed to stand out, invite curiosity, and put a smile on your face.

“We wanted a brand that felt as cheeky and bold as the beer inside, and Purusartha Works did that.”

— Schles Brewing Co. Founder

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PARTNERSHIPS

Still wondering
if we’re right for you?

If you’re a founder, a marketer, or a maker — and you care about clarity, consistency, and craft — we’ll probably get along just fine.

We don’t chase clients. We build belief.
Every project is a partnership.
Every win is shared.
And every decision we make — is driven by purpose, not pressure.
That’s why most clients stay.

But Nonetheless, it was pleasure to have you here. Thank you so much for your time.

Listen to our favourite song below. Have a nice day!

Hello there.

CASE STUDY