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Brootsip is a Brazil-based cultural collective and brewery blending history, discussion, and beer into one surprising platform. Their mission is to provoke conversation around heritage and modernity through gatherings, talks, and their very own craft brews. When they reached out to us, they needed a brand identity that felt both intellectual and rebellious — something that could echo the ancient past while pointing fearlessly to the future.
– Visual Identity System
– Typography & Wordmark Design
– Brand Storytelling & Tone of Voice
– Merchandise & Packaging Concepts
– Poster & Social Media Templates
Brootsip’s concept is layered — it celebrates thoughtful debate, critical thinking, and cultural knowledge, but also the playful spark that beer brings to the table. We developed a hybrid visual language combining classic statues, modernist typography, and a future-facing purple and grey palette. The forms nod to history while the layouts feel strikingly contemporary — making it perfectly balanced between the past and what’s next.
– Intellectual Play
A sense of learned curiosity runs through every brand element, encouraging debate, conversation, and reflection.
– Heritage Meets Futurism
Statues and antique visual cues fuse with bold color and geometric typography, merging old and new seamlessly.
– Typography with Attitude
A custom letter style with distinctive forms that disrupt the expected, mirroring Brootsip’s mission to challenge and reframe cultural narratives.
– Collective Energy
A tone and design system that feels communal — encouraging people to “think, discuss, learn” together.
– Packaging
Designed with dramatic typography and heritage illustrations, creating labels that feel like collectible artifacts.
– Event Posters
Posters for “History Talks” and lectures, designed to grab attention while signaling a place for discourse and community.
– Merchandise
Pins, stickers, and apparel with flexible design elements — adaptable to collaborations with other thinkers and artists.
– Social Templates
Bold, high-contrast templates to keep their social presence as provocative as their mission.
– In-store Collateral
Bar menus, coasters, and signage continuing the Brootsip aesthetic, turning the brewery taproom into an immersive brand experience.
“Drink to think.” Brootsip brings culture to the bar counter — a brand where history, debate, and beer can coexist. Its identity is a testament to the idea that learning doesn’t have to feel rigid; it can be fluid, expressive, and even playful.
“We wanted something that would make people talk, challenge them, and celebrate the richness of discussion. You nailed it.”
— Brootsip Co-Founder
If you’re a founder, a marketer, or a maker — and you care about clarity, consistency, and craft — we’ll probably get along just fine.
We don’t chase clients. We build belief.
Every project is a partnership.
Every win is shared.
And every decision we make — is driven by purpose, not pressure.
That’s why most clients stay.
But Nonetheless, it was pleasure to have you here. Thank you so much for your time.Â
Listen to our favourite song below. Have a nice day!
Building brands with purpose and performance.
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